The PropTech Surge Is Real — And It’s Just the Beginning

Why real estate’s digital transformation is accelerating—

A new report from SNS Insider forecasts that the global PropTech market will more than triple in size by 2032, growing from $33 billion in 2023 to nearly $107 billion. This isn’t just an industry prediction—it’s a clear signal that real estate is moving toward a new era: smarter, faster, more digital, and increasingly driven by AI.

According to the report, commercial real estate (CRE) currently dominates PropTech adoption, driven by demand for automated leasing, ESG tracking, and smarter facility operations. As portfolios grow more complex and regulatory expectations increase, there’s a growing premium on solutions that don’t just store information—but make it useful and actionable.

At Prophia, this kind of growth doesn’t surprise us. In fact, we see it every day.

Across commercial portfolios, our customers are embracing PropTech not as a buzzword, but as a core operating principle—a way to make smarter decisions, streamline operations, and unlock value hidden in complexity. This is not the future of real estate. This is the now.

Technology Is the New Table Stakes

A few years ago, using digital tools in real estate gave you a competitive edge. In 2025, it’s the baseline. Whether you're managing a $5B fund or a single submarket, technology isn’t a bonus — it’s the cost of staying in the game.

And this wave isn’t slowing down. AI is getting smarter. Cloud platforms are becoming more powerful. The expectations from stakeholders are rising.

Legacy Processes Are Now a Liability

The old way of doing things—manual data entry, siloed documents, spreadsheets that break when you breathe on them—isn’t just inefficient anymore. It’s costing you deals, clarity, and credibility.

Meanwhile, your competitors are turning their operations into well-oiled, AI-assisted machines. They're tracking portfolio risk in real time. They're abstracting lease data in minutes. They're arming acquisitions and asset teams with clean, centralized, live data.

This is precisely where Prophia comes in.

We help CRE owners and operators turn static lease documents into living data—abstracted, searchable, structured, and always accessible. When you're trying to close a deal, evaluate risk, or prep for an audit, that data becomes a strategic advantage.

The Winners Will Be the Ones Who Move First

As SNS Insider notes, investors, housing associations, and CRE giants are embracing PropTech as part of a long-term strategy. Why? Because they're no longer willing to base multi-million-dollar decisions on static PDFs or disjointed systems.

The leaders of tomorrow are already using technology to:

• Create transparency across teams, assets, and geographies

• Drive decisions with data, not gut instinct

• Deliver better experiences for tenants, partners, and investors

• Standardize operations in a way that scales

PropTech isn’t just helping teams work better.

It’s helping them win.

The PropTech Boom is here — are you ready to lead or catch up?

Curious how PropTech fits into your portfolio? Let’s talk about it.